Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)

Citation: Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)
Jurisdiction: Kentucky (state)
Source: Official source
Original Source: https://www.ag.ky.gov/Press%20Release%20Attachments/2025.07.02%20Realpage%20C... ↗

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RealPage. Pricing advisors play an important role in the daily review of pricing

recommendations. Landlords’ property managers are asked to review recommendations every

morning by 9:30 a.m. After their review, a pricing advisor accepts agreed-upon pricing within an

hour and escalates any disputes to the landlord’s regional manager.

103. If a property manager disagrees with the direction of a recommended price

change—e.g., the manager wants to implement a price decrease when the model recommends a

price increase—the RealPage pricing advisor escalates the dispute to the manager’s superior.

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104. Beyond the daily interactions between pricing advisors and their own property

managers, clients agree to make meaningful changes when they use RealPage’s pricing advisory

services. Under the specifications for this service, clients agree to use AIRM or YieldStar

exclusively to give quotes to potential renters, further tying landlords’ pricing decisions to

RealPage’s software. Clients also agree to change their commission programs for leasing agents

to “ensure these programs motivate sales behavior that is consistent with the objectives of

revenue growth.” And clients further agree to revenue growth as the official metric to evaluate

AIRM and YieldStar, as opposed to occupancy rates.

105. RealPage imposes additional requirements on landlords who want to use internal

or in-house revenue management advisors with YieldStar or AIRM (rather than use RealPage

pricing advisors). RealPage requires these landlords’ employees go through RealPage

certification. Certification is a multiday course in which landlords are trained—at times in the

same session—on AIRM and YieldStar use and best practices, according to RealPage.