Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)

Citation: Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)
Jurisdiction: Kentucky (state)
Source: Official source
Original Source: https://www.ag.ky.gov/Press%20Release%20Attachments/2025.07.02%20Realpage%20C... ↗

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nonpublic information from competing landlords and uses that combined information to make

pricing recommendations. RealPage says it “helps curb [landlords’] instincts to respond to down-

market conditions by either dramatically lowering price or by holding price when they are losing

velocity and/or occupancy. Our tool [] ensures that [landlords] are driving every possible

opportunity to increase price even in the most downward trending or unexpected conditions.”

2. In fact, as RealPage’s Vice President of Revenue Management Advisory Services

described, “there is greater good in everybody succeeding versus essentially trying to compete

against one another in a way that actually keeps the entire industry down.” As he put it, if enough

landlords used RealPage’s software, they would “likely move in unison versus against each

other.” To RealPage, the “greater good” is served by ensuring that otherwise competing

landlords rob Americans of the fruits of competition—lower rental prices, better leasing terms,

more concessions.

3. RealPage replaces competition with coordination. It does so openly and directly,

and renters in Kentucky are left paying the price.

1
Quotes in this Complaint attributed to RealPage or its employees appeared in the Amended Complaint
(Dkt. No. 47) filed in United States of America et al. v. RealPage, Inc., No. 1:24-cv-00710 (M.D.N.C.).
2
4. Kentucky has robust rental markets. Approximately 560,000 Kentucky

households are occupied by renters—a majority of these renters live in multifamily housing. In

2022, Kentucky saw the third largest increase in multifamily home construction across the

United States. Accordingly, the number of renters in the Commonwealth is likely to continue to

grow.