Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)

Citation: Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)
Jurisdiction: Kentucky (state)
Source: Official source
Original Source: https://www.ag.ky.gov/Press%20Release%20Attachments/2025.07.02%20Realpage%20C... ↗

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example, if AIRM or YieldStar sees that a large number of units will likely be available in

twelve months, it will increase the price recommendation for a twelve-month lease relative to

price recommendations for leases of other terms, such as 11 months or 13 months, in order to

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nudge potential renters to accept those terms. Expiration management can only raise prices—

AIRM does not lower a unit’s price if the lease term would fall in an underexposed period.

90. This calculation does not rely only on the predicted future supply for the client’s

property. For any landlord who uses a “market seasonality” setting, AIRM and YieldStar also

rely on competitors’ transactional data and the supply for those competitors—including the

supply of competitors’ existing leases that expire in the future. AIRM and YieldStar thus work to

manage lease expirations for the client’s units based on how competitors’ supply will change.

RealPage strongly recommends to landlords that they use market seasonality.

91. The use of competitors’ nonpublic data in expiration management to fill out the

pricing matrix occurs regardless of whether the landlord accepts the AIRM or YieldStar

recommendation. Thus, even if a landlord were to override every price recommendation, its

rental prices would still be influenced by nonpublic information about its competitors’ supply.

92. Second, AIRM and YieldStar include an amenity optimization feature. By pricing

specific amenities within units, landlords can avoid making wholesale pricing changes to a floor

plan if a specific unit fails to lease. Within the amenity analysis, AIRM and YieldStar provide

market values for specific amenities to landlords, allowing them to compare their perceived