Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)

Citation: Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)
Jurisdiction: Kentucky (state)
Source: Official source
Original Source: https://www.ag.ky.gov/Press%20Release%20Attachments/2025.07.02%20Realpage%20C... ↗

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owner client was concerned about the data available to YieldStar because competing properties

were unsophisticated and did not use revenue management. This executive wanted to confirm

that “YieldStar will be able to leverage actual transactional data behind the scenes and not just

look at offered rents for their comps.” RealPage reminded the Willow Bridge executive that

RealPage collected transactional data for all users of OneSite, Business Intelligence, and

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Performance Analytics with Benchmarking, and reassured the executive that YieldStar had

ample transactional and survey data for that area.

64. Calling Landlords. RealPage has an additional, complementary product called

Market Analytics. Market Analytics compiles data from over 50,000 monthly phone calls that

RealPage makes to landlords across the country. On these calls RealPage collects nonpublic,

competitively sensitive information by floor plan on occupancy rates, effective rents, and

concessions, as well as information on the owner, management company, and any revenue

management software used at the property. These market surveys cover over 11 million units and

approximately 52,000 properties. Landlords, including but not limited to those that use AIRM,

YieldStar, or other RealPage products, knowingly share this nonpublic information with

RealPage.

2. AIRM and YieldStar Users Agree with RealPage to Use the Software
to Align Pricing

65. In addition to agreeing to share nonpublic, competitively sensitive data with

RealPage, each AIRM and YieldStar licensee agrees with RealPage to use the AIRM or

YieldStar pricing software as RealPage designed it. Landlords are expected to review daily

AIRM or YieldStar floor plan price recommendations and use the programs to set scheduled