Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)

Citation: Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)
Jurisdiction: Kentucky (state)
Source: Official source
Original Source: https://www.ag.ky.gov/Press%20Release%20Attachments/2025.07.02%20Realpage%20C... ↗

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products. With respect to Performance Analytics with Benchmarking alone, a RealPage sales

representative told a prospective client that “we have over 16 million units of data coming from

various source operating systems (PMS) [property management software] into the PAB
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platform,” making RealPage the top choice for “transactional data benchmarking.” With

properties containing approximately 3 million units using AIRM and YieldStar, these additional

agreements meaningfully multiply the scale of the transactional data used by AIRM and

YieldStar. This gives RealPage greater visibility, including into markets with less penetration by

AIRM and YieldStar, granting even initial AIRM and YieldStar adopters in a new market the

benefit of access to a significant amount of nonpublic, competitively sensitive information.

62. Landlords understand that AIRM and YieldStar will use data from these products.

A revenue management director at Greystar explained that RealPage ingests transactional data

from several RealPage products, besides AIRM and YieldStar, for use in revenue management.

A property owner requested information from Greystar on which competing properties used

revenue management software. In an internal response, the Greystar director noted that RealPage

has “access to more transactional history than anyone and [is] pulling data from anyone using

RealPage products which includes companies who manually price or use other revenue

management firms but leveraging their BI [Business Intelligence] products.”

63. A revenue management executive at Willow Bridge asked RealPage if other

specific landlords were using RealPage’s non-revenue management products. The landlord’s