Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)

Citation: Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)
Jurisdiction: Kentucky (state)
Source: Official source
Original Source: https://www.ag.ky.gov/Press%20Release%20Attachments/2025.07.02%20Realpage%20C... ↗

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outperform their properties’ competitors by 2–7%. RealPage clients receive training that

highlights the role of competitors’ transactional data in the price recommendation process.

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58. Data Shared Through Other RealPage Products. AIRM and YieldStar are not

the only ways that RealPage shares nonpublic, competitively sensitive information among

landlords. RealPage obtains the same confidential transactional data from landlords that license

at least three other programs: OneSite, Performance Analytics with Benchmarking, and Business

Intelligence.

59. OneSite is RealPage’s property management software, which operates as the

central source of data for landlords’ leasing activity. Performance Analytics with Benchmarking

allows landlords to compare the performance of their properties and floor plans (e.g., a one-

bedroom, one-bathroom unit) to their competitors. Business Intelligence is a data analytics tool

that pulls data from a landlord’s property management software and other products.

60. Each landlord using RealPage’s OneSite, Business Intelligence, and Performance

Analytics with Benchmarking products agrees to share its proprietary data with RealPage and

agrees that RealPage’s revenue management software can use the data to generate pricing

recommendations. The license agreements for these products specifically identify the shared

data, such as pricing information, as confidential, nonpublic information. RealPage takes this

deeply confidential information and uses it to provide rent recommendations to competitors of

these clients.

61. These agreements grant RealPage access to confidential information from over 16

million units across the country, including many that do not use its revenue management