Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)

Citation: Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)
Jurisdiction: Kentucky (state)
Source: Official source
Original Source: https://www.ag.ky.gov/Press%20Release%20Attachments/2025.07.02%20Realpage%20C... ↗

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floor plan rents or even unit-level prices.

66. While landlords may not accept every price recommendation, they use AIRM or

YieldStar as their pricing software, regularly review AIRM or YieldStar floor plan

recommendations, use AIRM or YieldStar to set a scheduled floor plan rent, and use AIRM or

YieldStar to set unit-level prices.

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67. Landlords who use AIRM and YieldStar know that others are using the same

software. Some landlords track which revenue management software their competitors use,

including by contacting competing properties directly and exchanging nonpublic information.

Other landlords, including prospective AIRM and YieldStar users, ask RealPage whether there

are existing AIRM and YieldStar users nearby before they themselves license the products.

68. An executive at Willow Bridge, for example, explained to her team how she

would learn from RealPage data or from a property’s website whether a property used revenue

management. This information is important because properties that use revenue management

tend to update prices much more frequently, and so a landlord will react differently to those price

changes if it knows the competitor is using revenue management.

69. RealPage frequently tells prospective and current clients that a “rising tide raises

all ships.” A RealPage revenue management vice president explained that this phrase means that

“there is greater good in everybody succeeding versus essentially trying to compete against one

another in a way that actually keeps the industry down.” This rising tide lifts all landlords,

including but not limited to AIRM and YieldStar users.

70. In using AIRM and YieldStar, landlords expect this pricing alignment and use

RealPage software in part for this reason.