Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)

Citation: Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)
Jurisdiction: Kentucky (state)
Source: Official source
Original Source: https://www.ag.ky.gov/Press%20Release%20Attachments/2025.07.02%20Realpage%20C... ↗

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value of an amenity with the nonpublic valuation of their competitors. The peer data include the

market minimum and maximum value for specific amenities.

8. LRO Relies Primarily on Landlords to Input Data on Competitors

93. RealPage’s LRO also provides pricing recommendations to users. Each week,

LRO users manually input competitor information into the system that they have obtained from

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public websites or more questionable means, such as communicating directly with their

competitors.

94. Some LRO users subscribe to a feature called AutoComp. With this feature,

RealPage provides information on competitors’ rents, traffic, and occupancy. This information

comes from market surveys that RealPage compiles using call centers to call competitor

properties. Landlords may use LRO without using AutoComp.

9. RealPage Uses Multiple Mechanisms to Increase Compliance with
Price Recommendations

95. AIRM and YieldStar provide daily price recommendations. RealPage has taken

multiple steps to increase compliance with AIRM and YieldStar price recommendations. It

designed AIRM and YieldStar to make it much easier to accept recommendations than to decline

them. It built an auto-accept function and pushes clients to adopt it and increase its role. And its

pricing advisors encourage landlords to follow AIRM and YieldStar pricing recommendations.

Among their duties, pricing advisors review any request to override a price recommendation.

10. AIRM and YieldStar Make it Easy to Accept Recommendations and
More Difficult and Time-Consuming to Decline

96. Every morning, the landlord’s property manager chooses whether to accept the

floor plan price recommendation, keep the previous day’s rent, or override the recommendation.