Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)

Citation: Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)
Jurisdiction: Kentucky (state)
Source: Official source
Original Source: https://www.ag.ky.gov/Press%20Release%20Attachments/2025.07.02%20Realpage%20C... ↗

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daily change limit is 4% and the price recommendation is 5%, using partial auto-accept will

result in an increase of 4%. By enabling auto-accept, a landlord functionally delegates pricing

authority to RealPage (within the bounds of the daily and weekly limits).

100. As part of the onboarding process, internal RealPage guidance states, “AUTO

ACCEPT should be confirmed as ‘on’ with parameters in place.” Internal AIRM training

explained that RealPage wanted to “widen auto accept parameters” by introducing the feature
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and then “creating enough trust so that over time we have client[s] that are willing to let auto

accept run with very wide parameters… AKA – accept all recommendations.” RealPage trains

pricing advisors to have an “accountability conversation” or a “refresher on short term vs long

term goals” for clients that show less tolerance for increasing auto-accept parameters.

101. Even if a landlord does not want to use auto-accept, RealPage trains its advisors

to convince the landlord to turn it on with 0% limits—a setting whereby auto-accept will never

accept price changes. The reason? So that it is no longer a question of whether the client turns on

auto-accept, but only a matter of convincing them to widen the parameters and further delegate

pricing decisions. RealPage instructs its advisors on best practices: “[I]f a partner is not ready to

use auto acceptance, are they ready to use revenue management?”

11. RealPage Pricing Advisors Provide a “Check and Balance” on
Property Managers to Increase Acceptance of Recommendations

102. RealPage offers landlords pricing advisory services. Landlords typically have an

assigned pricing advisor, unless the client has internal revenue managers that were certified by