Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)

Citation: Ky. Off. of the Att'y Gen., Complaint, Commonwealth v. RealPage, Inc. (filed July 2, 2025)
Jurisdiction: Kentucky (state)
Source: Official source
Original Source: https://www.ag.ky.gov/Press%20Release%20Attachments/2025.07.02%20Realpage%20C... ↗

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79. The client has access to the market range chart within the AIRM and YieldStar

interfaces. As shown below, for each floor plan the client can see the smoothed market minimum

and market maximum and where the client’s own floor plan sits within the market range.

80. Forecasting Occupancy and Leasing. Every night, for each participating

property, AIRM applies the model’s learned parameters to that property’s internal transactional

data to forecast the number of expected vacancies and expected lease applications for a certain

period into the future. AIRM may also use competitors’ data to adjust the projected supply.

81. AIRM or YieldStar then determines whether actual leasing for a floor plan is on

track to meet predicted leasing. To do so, it creates a forecast of the number of leases over time,

using nonpublic lease and application data from the subject property, and potentially from so-

called surrogate properties (similar properties in the surrounding area). When there is an

imbalance between a property’s actual and forecasted leasing, it recommends a price change.

82. Changing Rents to Match Competitors. Even when a property’s supply and

demand are balanced, RealPage’s software will still recommend a price change, based on

competitors’ nonpublic data, when it determines that the market is moving. For example, if the

minimum and maximum of the competing floor plans’ effective rents increase, it will

recommend a price increase to maintain the floor plan’s market position (its price position

relative to its competitors).

83. Determining Magnitude of Price Changes. Once AIRM or YieldStar has