holds a valid appropriate entity license. *Original authority: 339.100, RSMo 1941, amended 1978, 1993, 2004, 2005, 2006,
(A) Such terms include use of the words realty, brokerage, 2007, 2008, 2013, 2016, 2020, 2021, and 339.120, RSMo 1941, amended 1963, 1967, 1981,
1988, 1993, 1995, 1999, 2004, 2008, 2018.
company, or other terms that may be construed as a real estate
entity.
(B) The context of the advertisement or solicitation may be
20 CSR 2250-8.080 Franchises; Trade Names; Insignia
considered by the commission when determining whether
a licensee has committed a violation. When the licensee’s or PURPOSE: This rule sets forth the requirements that the use of a
group of licensee’s name includes or incorporates the name trade name in advertising must be clearly revealed that the broker
of the broker/brokerage with whom the licensee or group of owns and operates the entity and, if the franchisor has no legal
licensee’s is currently affiliated, the use of the words realty, liability, that must also be revealed on all documents.
brokerage, or company in the licensee’s fictitious name shall
not constitute a violation of subsection (5)(A) above when these (1) If a broker maintains any business relationship or affiliation,
words are used to refer to or identify the licensee’s affiliation whether by franchise agreement, contract or otherwise, with
with the broker/brokerage. another organization and uses the name, trade name or
(C) A licensee or group of licensees that are not entities under insignia of the other organization in any manner in real estate
Chapter 339, RSMo, who want to advertise with the licensee’s advertising, the broker shall furnish the commission a copy of
or group’s fictitious name, should file with the secretary the franchise agreement or contract and